Photo-spangled designs
Written by Florie Lyn Masarate
Photos into design is like putting life into it. Without photos, design would appear bland and boring to those who are seeing them. People, having short attention span, gets bored easily. It is when they see something interesting that their attention first is caught. Curiosity will follow. Then need to satisfy them eventually followed suit. A successful design would mean giving people what they needed and making them want to go back for more in future. What is importance of photos in a design? The obvious reason is that it draws attention. These are first things that people see whether they are looking intentionally or unintentionally. In photos, colored ones have strongest pull over black and white ones. Some of cases though can have this reversed, depending on ambiance that readers see photos. Photos give credibility. This fact is seen clearly in advertisements of products. Portraying people enjoying one product or others choosing a certain brand over another can convince people. The readers seeing these photos would then imagine that maybe that is result of product being endorsed. Notice that most advertisements feature photos focusing on positive light. There are also some using photos that contradict what they are trying to say. This type can be appreciated by those readers who are more into ironies. Both ways, presentation tends to add credibility as compared to those that do not use photo.
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When brochures make good presentators
Written by Florie Lyn Masarate
When people want to get an overview of what business, company or product is about, they tend to get brochures. In them, they are given background information on things that they need to know. If companies were books, then brochures are summary of it. Having all important things people need to know in paper and in print. And in their hands.Brochures are representatives of company, in prints. Whatever information needed can be found in pages of these brochures. They explain everything that people needed to know first-hand. Brochures are printed talkers and conversationalist of a company. These brochures are considered one of most important documents that a company can have. When going to a meeting or conference, introducing oneself does not necessarily mean one is introducing company. That is why in most cases, representatives of companies bring with them brochures to be able to introduce their company to other people. it essential that company brochure is effective in reflecting company’s image. Sending just right message to reader will guarantee getting right information at same time, triggering enough curiosity to be for persons looking at it to want to find out more about company. Another purpose of a brochure is piquing interest of people. It should be effective enough to be able to catch attention of prospective clients. Color and graphic design does this job. Brochures should not be too wordy, especially in front. Having proper heading can instantly catch attention of someone. Others are intrigued just by looking at graphic designs that most brochures now have. Putting illustrations into this type of prints have already modernized. What used to be plain has gained colors. And colors are enhanced using digital equipments. Some can even make moving and changing thins out of these illustrations.
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